Car manufacturer General Motors are set to announce that the Holden brand will cease to exist, following 164 years of the brand on Australian roads.
The news follows the recent axing of the company’s former flagship model the Commodore in December last year, and comes just over two years after local Holden manufacturing ceased at Adelaide’s Elizabeth plant.
Holden sales peaked in 1998, with the company selling just under 95,000 Commodores in one year. However, a range of factors from a strong Australian dollar to reductions in government subsidies led to the 2013 decision to stop making cars locally.
GM is expected to make a formal announcement about the decision soon.