Coles are bringing an old idea back to the future – the cafeteria is about to be reborn.
These days, however, it’s known as a ‘groceraunt’.
In Melbourne, Coles have refurbished their Tooronga Village shopping centre outlet as a grocery store with dining options in-store.
We’re talking a place to sit down, charge your phone and fang out on sushi, sandwiches or food bowls while grabbing the bread and milk.
Coles’ food hall idea, considered a game-changer in the supermarket wars, will also dovetail with their huge range of grab-and-go convenience options (more than 450 products) including pre-cut fruit and veggies.
Coles is keeping a keen eye on the Tooronga Village store’s progress, but the idea is tipped to roll out to more stores.
Back in the day, the Coles cafeteria, which served up soups, cold meats, sandwiches, salads and jelly cups, was considered part of a shopper’s day out.