Target are getting fancy.

An exclusive report by The Australian revealed that they are cutting 80 workers as part of a change in direction to go up-market.

Target no longer want to compete with the likes of K-Mart and Big W and instead want to re-brand themselves in a similar mould to Myer and David Jones.

The three-year strategy will involve offering better quality clothing, fashion and homewares.

Managing director, Ian Bailey told The Australian:

“It is really about the acceleration of the transformation of Target, to do that we know we need to make ongoing improvements to the offer both in terms of the product, the stores and online, and so what we have done is reorganise our teams to go after that.”

“So we are making some adjustments to the number of people we have, so when we go to the old shape to the new shape we have about 80 roles that are no longer required.”