Real estate agents have evolved in a number of ways over time.

Most of the stereotypical old school types have fallen by the wayside, with mum and dad agencies that refuse to move with the times dying off  in favour of more dynamic franchisees.

Modern agents pride themselves on being physically fit, tech savvy and at the forefront of new media. Transparency is also a big one these days, after the power of modern connectivity made it extremely hard to get away with being anything less than totally honest for long.

Some of the old dinosaurs have been trimmed from the industry thanks to online reviews and the fast-moving power of social media.

However, there is one thing that hasn’t changed over time. That is a real estate agent’s ultimate responsibility to their clients; to get them the best possible price for their house.

In 2014, it’s not just a matter of putting up a few signboards, advertising in the local paper and then turning off the phone, heading to the golf course and waiting for the offers to start rolling in. Modern agents need to embrace the technology that is available to them.

An advertising campaign for a house should include both print and online outlets, encompassing newspapers, property websites and social media like Facebook and Twitter.

A select group of forward thinking agents are also now using video recordings to give buyers an insight into a property that plain photographs can’t provide. The only thing better than a video walk-through of a house is being there in person, which can be quite hard for people looking at a lot of different properties.

The video enables buyers to stage multiple virtual walk throughs from their own living room without having to worry about the disappointment of finding a still photograph has given them the wrong impression of a home.

These inclusions in a selling campaign are priceless for vendors. The viewing potential of video and the internet are limitless, while there are only so many letterboxes an agent can drop a brochure into. A clever pitch can reach thousands of buyers, some that might even be located interstate or overseas.

When you sell your home, ask prospective agents exactly what their selling campaign will involve. The more modern features they offer, the more potential buyers will find out about your property.

Tim McIntyre is the senior real estate reporter for the Daily Telegraph and
Over the past decade, he has attained widespread knowledge of Australia’s many unique property markets and is an authority on all things buying, selling and investing.
His commentary appears every Saturday in the Daily Telegraph Real Estate lift out, as well as online at

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