Every now and then a beauty innovation is released that gets people EXCITED!

As a girl with naturally mousy brown hair, my lashes tend to follow suit – and I find myself constantly feeling the need to tint my lashes to feel amazing.

Then, someone launches a product that can help you with your beauty dilemma and you kick yourself, with a ‘Why didn’t I think of that???’ moment.

That’s exactly what I thought when I saw a new mascara that actually TINTS your lashes as you wear it.

It’s called Rimmel London Volume Colourist Mascara and not only lifts and curls like a demon, but also also features a semi-permanent lash tint complex that progressively tints your lashes jet black each day that you wear it.

Well, I may not have thought of it and raked in millions, but at least I can benefit from the idea, right?

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Rimmel London Volume Colourist Mascara, $18.95

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