A Geelong massage parlour has been fined and shut down after being raided by Victoria Police Operation Sentinel officers on Wednesday where it was found the business was open and fully operational.

The Belmont business, which has been described as a brothel, had created a “traffic jam” of customers who attempted to use its services.

Deputy Commissioner Shane Patton said it was ‘absolutely insane’.

“It astounds me, ignorance is not an excuse,” he said.

“To have that contact with people when we shouldn’t be having contact with anyone, it’s just so reckless.”

Geelong Superintendent Craig Gillard said police had been tipped off by members of the public. The business was fined almost $10,000 for breaking the rules.

Patrons of the business could also receive individual fines for failing to observe the social distancing guidelines.

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It comes after an adult massage parlour, an employee and client were issued fines for ‘non-essential services’ in Frankston.