Do you love it when brands bring out limited edition versions of your favourites? Chocolates like Kit Kat and Tim Tams are great it, always bringing out a new treat for us to enjoy.
Now, Doritos have become masters at it. Bringing out Jacked, Roulette and now RAINBOW!!!
The great thing about Rainbow Doritos is that the money you pay to get a bag, is donated to charity!
They’ve also been made in support of gay and lesbian teens, and the proceeds go straight to helping those youngsters.
“Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood ‘for the bold,’ and we believe there is nothing bolder than being yourself,” Ram Krishnan, Frito-Lay’s chief marketing officer, said in a release.
You won’t be able to find these corn chips in stores. They will be mailed to people who donate at least $10 to the It Gets Better Project, an organisation started to help gay and lesbian teenagers who’ve been bullied. During the promotion, donors and supporters will also be encouraged to share photos and videos on through a special website and on social media using the hashtag #bolderandbetter.
Source: Fox News