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This Year's Lamb Ad Is Here And It's Probably The Most Bizarre One Of Them All

This year’s Lamb ad is here from the Meat and Livestock Australia people and it’s called Lambalytica and of course, features Sam Kekovich.

The ad sees a team of data scientists hacking the phones of Australians, forcing them to put them down and connect face-to-face.

Graeme Yardy, the marketing manager for Meat and Livestock said “As a brand, Australian Lamb is famous for unity. In this digital age, we wanted to use the power of lamb to disrupt social media, peel people away from their screens and get them together over a tasty Lamb meal.”