A US brand has introduced our new favourite staple item: stain-resistant white jeans.

Old Navy have begun selling them for US$45 and they said everything from wine, tomato sauce, coffee and juice will wipe right off the jeans.

Melissa Morrin, Old Navy’s senior designer for women’s denim told Refinery29: “The pairs are then treated with a stain-resistant wash, which makes liquids roll off the surface, magically, making the jeans perform well with many of your everyday liquid spills like coffee, juice, and wine; and combat more difficult stains after one wash.” 

Image via Old Navy

They are looking for more opportunities to innovate the denim market, but are sticking to jeans as their number one priority.

“White denim is a must-have for spring and summer, and for many, it replaces classic-wash denim to become the everyday jean style,” Morrin said.


Please, please, please bring them to Australia ASAP!

Source: Refinery29

Top photo: Getty

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