“The Dress” has been filling up our feeds for the past week as people come to terms with the science behind it, but the Salvation Army have taken it one step further.

Capitalizing on the recent dominance of the viral image, the South African franchise of the Salvation Army have used the dress to make a highly moving statement. 

While graphic, the campaign certainly has the ability to grab our attention and make a lasting impact in the prevention of domestic abuse and violence against women. 

There are now two advertisements circulating the internet and we have nothing but support for it. 

Really makes us stop and think…. and hopefully it will make the world do the same…


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