Taylor Swift shared her “ME!” video just after midnight EST on Friday, and unsurprisingly it’s already broken several YouTube records.
As Entertainment Tonight reports, the colourful clip has become the biggest female and solo 24-hour debut for any music video on the streaming service.
The Brendon Urie collab also garnered more views in its first 24 hours than any other of the pop star’s videos before it, and has more likes, too.
Swift is the only solo artist to have two videos in YouTube’s top 24-hour debut list, the first being “Look What You Made Me Do.”
Earlier this week BTS broke the record for most-viewed video within 24 hours when they dropped “Boy With Luv,” their collaboration with Halsey.
The 29-year-old introduced a new member of the family in the “ME!” video too — her third feline baby!
Just before premiering the song, Swift explained its uplifting meaning in a special interview with Good Morning America.
“It’s about embracing your individuality and celebrating it and owning it,” she said. “With a pop song, we have the ability to get a melody stuck in people’s heads. I just want it to be one that makes them feel better about themselves.”
Article: Katrina Nattress