A real estate company in Washington, US has released an advertisement that insults working mums.
The ad features a stock image (shown above) that features a woman overwhelmed by two children and a baby, next to an image of two men in suits.
The caption reads: “Part Time Agent Vs. Full Time Professionals: Who Would You Rather Represent You.”
This is a real ad produced by a Seattle real estate brokerage firm. Wow – really guys? pic.twitter.com/F5oUcYorU7
— David Kaufer (@DavidKaufer) September 14, 2015
The ad obviously suggests that women with children who also work full-time are less capable of doing their jobs than men are.
It has sparked outrage across social media, and the company has since released this statement:
“The Costello Team would like to apologize for our last marketing piece and we take full responsibility for it. We have received a flood of emotionally charged messages and phones calls, and we thank you for your responses. As sons of a single working mother and agents trying to build a family business, these reactions were difficult and important for us to hear.
“There are thousands of professional agents working in our area who are also dedicated mothers, including several members of our team. Our original hope with this message was to show the value of having a full-time agent in a competitive market, but we completely failed. We have the upmost respect for moms and working mothers, and we know that the job of a mother is far more demanding than what we do as real estate professionals. Again, we are truly sorry. It was not representative of the company we wish to be.”
— Nicole M. Johnson,MD (@fnnikki5) September 15, 2015
Top Photo: Stock Image