The American Red Cross has been forced to apologise over a pool safety poster.

The cartoon infographic’s been called racist and when you take a closer look you’ll soon see why.

Telling kids ‘Be Cool, Follow The Rules’ it points out exactly what is and isn’t cool.

Unfortunately all the uncool kids are of coloured skin.

People have called the poster a step backwards. They say it promotes the history of racism already experienced by African-Americans at pools and when swimming.

The Red Cross said it wasn’t meant to be offensive, however they’ve since removed the posters and are developing “more appropriate material”.

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