The American Red Cross has been forced to apologise over a pool safety poster.
The cartoon infographic’s been called racist and when you take a closer look you’ll soon see why.
Telling kids ‘Be Cool, Follow The Rules’ it points out exactly what is and isn’t cool.
— Kris Areché (@KrisAreche) June 27, 2016
Unfortunately all the uncool kids are of coloured skin.
People have called the poster a step backwards. They say it promotes the history of racism already experienced by African-Americans at pools and when swimming.
The Red Cross said it wasn’t meant to be offensive, however they’ve since removed the posters and are developing “more appropriate material”.