In potentially one of the best ad campaigns for all time, Bond’s have launched a massive billboard in Melbourne.

It’s a pair of balls.

The campaign called ”The Boys” stars a pair of chatty testicles chatting away and moving as the temperature increases and decreases.


It is to raise awareness of the importance of good underwear for guys but is potentially the best thing to ever hit Bourke Street Mall.

I could stand there for hours watching.

There is also a TV Campaign running alongside the massive billboard.

Advertisement
Advertisement

Want more? Here's a bit we love from Will & Woody – catch the boys weekdays from 4PM on KIIS101.1!