Can you remember a time before the Kardashian-Jenners?
Nah, neither can we, and there’s no doubting that Kim K and her brood have paved the way for other social media starts to rise through the ranks and turn their popular Instagram and Twitter accounts into profitable businesses.
And it looks like Australia isn’t immune from the Kardashian effect.
Meet the Coffey family who are being compared to the Kardashians ever since they burst onto the Australian surfing scene, bringing with them toned, tanned bodies and beachey long wavy hair.
Between them Ellie-Jean, 21, Holly-Sue, 18, Jackson, 21, Ruby-Lee, 16, and Bonny-Lou, 13 have more than a MILLION followers.
Ellie has more than 560,000, Holly more than 325,000, Jackson and Ruby-Lee more than 100,000 and Bonny-Lou more than 60,000.
And the family have figured out how to profit from all the attention, by charging brands serious cash to be featured on their accounts.
They basically travel the world, surfing while looking gorgeous.
All they need is their own reality TV show and they’ll be SET!