As we found out yesterday, the cast of Married At First Sight may not have been paid much to be on the show, but now thanks to a surge in Instagram following, this is the time where they’ll be finally able to rack in the money. 

Martha Kalifatidis, who doesn’t seem to actually be in need of money as she’s admitted that her dad bankrolls her, is set to make the most from sponsored Instagram posts. 

View this post on Instagram

Selfie #16,467

A post shared by Martha Kalifatidis (@marthaa__k) on

With 260,000 followers the make-up artist can charge $700 per paid post, according to social analytics website InfluencerFee.

The website approximates Instagram users’ worth by analysing their level of interaction and the amount of followers they have.

Jules Robinson is also able to make a decent amount of coin, although she is yet to do any paid Instagram posts, if she decides to endorse a brand to her 236,000 followers she could get $650 for a post.  


Jessika Power is already embracing the Instagram influencer life, with posts for a cosmetic company made earlier this week.

With her 198,000 followers, Jess can charge $600 per post.


But even prior to her MAFS fame, Jess would often shout out local salons on her page.

The males stars of MAFS seems to have shunned Instagram as a way to make money – instead opting for the other typical post-reality show avenues. 

Sam Ball recently set up a YouTube channel, Dino Hira is releasing a book this month and Mike Gunner has revealed his plans to start a podcast.


Martha Kalifatidis: $700 (260,000 followers)

Jules Robinson: $650 (236,000 followers)

Cyrell Paule: $600 (217,000 followers)

Jessika Power: $600 (198,000 followers)

Elizabeth Sobinoff: $550 (193,000 followers)

Heidi Latcham: $470 (154,000 followers)


Tamara joy: $460 (153,000 followers)

Ines Basic: $450 (145,000 followers)

Ning Surasiang: $440 (141,000 followers)

Melissa Lucarelli: $370 (111,000 followers)

Lauren Huntriss: $340 (95,000)

Susie Bradley: $270 (62,000 followers)

Want more? Here's a bit we love from Will & Woody – catch the boys weekdays from 4PM on KIIS101.1!