Gone are the days when social media was simple. 

We used to have feed that would show things that had been posted most recently and as you scrolled down, everything would be in a chronological order. 

If you know someone who didn’t like it that way, please let me know.. because I definitely don’t. 

Then, in 2009, Facebook introduced an algorithm-based timeline for users, meaning all posts the ‘maths’ deemed more important would wind up at the top of your timeline. 

Oh and btw, more often than not, those posts at the top definitely are NOT more important than others… 

Twitter followed suit recently, putting Tweets to the top of your timeline that you might’ve missed while you weren’t checking. 

But thankfully Instagram maintained their simple, very appealing method of ‘new first then old’ method. 

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However for reasons beyond ALL OF US, they have also now scrapped that great layout. 

Instagram co-founder and Chief Executive Kevin Systrom explained: 

“On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible”. 

NO. Just no. 

The changes are reportedly going to be gradual… 

“If it’s one thing we do really well as a company, it’s that we take big change slowly and deliberately and bring the community along with us. It’s not like people will wake up tomorrow and have a different Instagram”. 

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Still, we don’t like it. 

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