How do you stop people from running across the road instead of waiting for the little green man? You make the time spent waiting a little more fun!
Small car manufacturer Smart did exactly this by building a nearby dancing booth rigged with cameras that translates the dance moves of passersby into a real-time dancing ‘don’t walk’ symbol at the nearby traffic light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street.
Would you stop and have a boogie instead of running across the road?