Coca-Cola is experimenting with some new universal packaging and it seems it’s going back to it’s roots.
It seems all cans will be based off the original iconic red Coca-Cola branding.
The trial is currently underway in Spain and if successful it will be rolled out globally.
The marketing shake-up is thought to be a bid to stop plummeting global sales.
The updated packaging will also more clearly define the difference between each drink, with research revealing that not all British consumers understand each product. Apparently 5 out of 10 consumers did not know that Coke Zero is a no sugar, no calorie drink.
Jon Woods, General Manager of Coca-Cola Great Britain And Ireland said of the rebrand: “With our new ‘one brand’ approach, we are uniting four distinct brands under the umbrella of Coca‑Cola.”
“We believe our no and lower sugar variants will benefit from this closer association with Coca‑Cola and that featuring all variants in our advertising will make clear to more consumers the full choice we offer them.”
Only time will tell if they adopt the trial being used in Spain.