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Full Bloom For Melbourne Fashion Week

In the spirit of welcoming the new season, Emporium Melbourne will blossom into a Fashion Botanica to celebrate Vogue American Express Fashion’s Night Out (VAEFNO) and officially launch Melbourne Fashion Week (MFW)!

Date: Friday, 31 August (that's right, TODAY!)

Time: from 12pm, with celebrations continuing until 10pm.

For one night only, a number of exciting activations will take place at Emporium Melbourne including an immersive botanical art installation, a florist bar serving floral-inspired cocktails and a Greenhouse full of seed packets, each containing a different prize for you to discover!


Enjoy a complimentary cocktail at Bar Botanica by Emporium Melbourne located on Ground level. The floral inspired bar features a wall of bouquets, plush furnishings for visitors to relax and unwind, as well as a gleaming gold bar to collect your cocktail. The Bar Botanica menu includes three floral-inspired cocktails including Rose and Rosé, Elderflower Sangria and Mint Vodka Soda!

Keeping with the Botanica theme, Emporium Melbourne has curated its own atmospheric Greenhouse.


The Greenhouse, located on Ground Floor, will feature lush greenery and potted plants, as well as an Insta-worthy swing. Visitors who spend $100 or more will be able to collect a seed packet from the Greenhouse. Each seed packet will contain an exciting prize from Emporium Melbourne, making everyone a winner!

And, to create a buzz within the Centre, tunes will be playing from 12pm until 10pm by a number of well known DJs, with a guest set by Melbourne’s favourite DJ’s, Jesus Loyola at Bar Botanica from 5pm until 7pm.

For more information, click here.

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