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Melbourne’s Attica Bake Sale Sells Over 3700 Baked Goods

Freezing temperatures didn't stop thousands from heading to Melbourne's Attica restaurant's bake sale to raise money for the victims of the Christchurch massacre on Saturday. 

New Zealand-born Ben Shewry recruited a string of established chefs to host 'Baking for Christchurch'.

From hot cross buns to giant-sized Vegemite scrolls and croissants from Lune, some of the country's best baked goods were on offer, with every cent going towards the Givealittle fund - a New Zealand registered charity - to support the victims and families of the Christchurch attack that claimed 50 lives. 

"Lost for words," Shewry captioned a video of the crowd. 

"This is a third of the line. I’ve watched this a couple of times and it makes me cry, not in any kind of self congratulation kind of way but the kind where you feel so moved and so grateful to live in a community that has this much love and an incredible amount of goodwill and generosity. 

"Our group sold over 3700 baked goods (every single piece of food we had) in 2 hours but hundreds of people who stood in the cold and the rain for hours left without tasting a single thing.

"Not one of them complained, all of them sent messages of support to New Zealand and almost everyone donated. Melbourne I know how much this support means to the Kiwi expat community in Australia and to New Zealand. We are family and I love you for it. 

"To everyone who volunteered their time, their skills, their goods and their heart. I thank you. Donations are still coming in and we will post the amount we raised next week."

View this post on Instagram

Lost for words. This is a third of the line. I’ve watched this a couple of times and it makes me cry, not in any kind of self congratulation kind of way but the kind where you feel so moved and so grateful to live in a community that has this much love and an incredible amount of goodwill and generosity. Our group sold over 3700 baked goods (every single piece of food we had) in 2 hours but hundreds of people who stood in the cold and the rain for hours left without tasting a single thing. Not one of them complained, all of them sent messages of support to New Zealand and almost everyone donated. Melbourne I know how much this support means to the Kiwi expat community in Australia and to New Zealand. We are family and I love you for it. To everyone who volunteered their time, their skills, their goods and their heart. I thank you. Donations are still coming in and we will post the amount we raised next week. 📽= @moyle_david

A post shared by Ben Shewry (@benshewry) on

The iconic bake sale also included a hugging booth featuring Hamish and Zoë Foster Blake.

"Like everyone, Zo and I were heartbroken at the events of a few weeks ago," Hamish wrote in an Instagram post.

"We are so proud to, in a tiny way, help our mate Ben in his quest to meet a tragedy like this with a message of love, inclusiveness, tolerance and show there is far far more good in the world than bad. And what could be better than cakes and hugs."

View this post on Instagram

YO MELBOURNE!! Something very special is happening on Saturday. To raise money for the victims and families affected by the Christchurch shootings, legendary Kiwi, and human, @benshewry from Attica has organised basically some of the greatest chefs not just in Melbourne but the whole damn world to have what has to be history’s most over qualified bake sale. BAKING FOR CHRISTCHURCH! All the big hitters in the food/restaurant game in Melbs are donating their time and goods to create deliciousness you’re not going to find at other bake sales. There’s also a “hugging booth” selling nothing but hugs which @zotheysay and I will be staffing from 9am-10am. Come hug us! Make any donation for a hug. BUT. People that go above and beyond and donate $100 get a signed “Very Very Expensive Hug Certificate” to show what legends they are. Like everyone, Zo and I were heartbroken at the events of a few weeks ago. NZ and it’s people hold so many special memories for us. We are so proud to, in a tiny way, help our mate Ben in his quest to meet a tragedy like this with a message of love, inclusiveness, tolerance and show there is far far more good in the world than bad. And what could be better than cakes and hugs. THE DETAILS: 9-12 Sat 30th March. (Zo and I in booth 9-10!) Attica restaurant, 74 Glen Eira Rd Ripponlea. *CASH ONLY* *BRING LOTS!* 100% of funds go to the foundation set up for victims and families of the shootings. If you can’t make it, link in the bio. Please hug me gently. And Zo too for that matter. 🙏

A post shared by Hamish Blake (@hamishblakeshotz) on

What absolute legends!

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